Market Research Analyst – SHS – Freetown, Sierra Leone

About Easy Solar

Easy Solar is a leading solar company in West Africa, distributing and financing high-quality solar products and appliances for those with limited or no access to the grid. Customers can finance their purchase over time by paying in weekly or monthly installments, with the option to pay via cash or mobile money. To date, Easy Solar has reached more than 500,000 users, distributed through its extensive network of agents and outlets throughout Sierra Leone and Liberia.

About the Role

Easy Solar is looking for a Market Research Analyst to ensure the company uses data driven insights in defining and executing our sales, marketing and product strategies. As an analyst, you will study market conditions in our geographical markets as well as in the broader industry, evaluate current performance in comparison to competitors and customer expectations, and recommend potential growth channels.

Your job will be to use data to tell a story. One that helps our customer-facing teams understand what products people want, who will buy them, why and at what price. You’ll help us examine which channels are most compelling to acquire new customers and retain existing ones, and establish methodologies for measuring the effectiveness of activities. This will involve reviewing existing CRM data (and other sources of data collected) and gathering new data on consumer demographics, preferences, needs, and buying habits.

You are a guru at using statistical software to make sense of data collected using a variety of methods, such as interviews, questionnaires, focus groups, surveys, and literature reviews. By helping us keep abreast of the story the data is telling us, you’ll ensure Easy Solar is intentional in decision-making and grounded in the reality of what’s happening amongst customers, competitors and the industry.

Responsibilities

Data Collection & Analysis

  • Review existing methods of data collection and storage
  • Understand business objectives and propose improved methods for collecting data
  • Gather data on consumers, competitors, and market conditions using qualitative and quantitative research methods
  • Apply statistical techniques to interpret data and produce substantiated recommendations

Reporting & Insights

  • Convert complex data and findings into understandable and actionable tables, graphs, and written reports
  • Present reports & findings to customer-facing teams including sales, product, marketing and customer care
  • Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
  • Remain fully informed on market trends, other parties researches and implement best practices

Monitoring & Evaluation

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of sales, product, and marketing programs and strategies

REQUIREMENTS

  • Proven Market Research Analysis experience (at least 3 years)
  • Ability to interpret large amounts of data and to multi-task
  • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases (SQL) and spreadsheet analysis (excel, google sheets)
  • Working knowledge of data warehousing, modelling and mining
  • Prior experience using data visualization tools (PowerBI is preferred)
  • Knowledge of general purpose programming languages is a plus (e.g. Python)
  • Strong communication, interpersonal and presentation skills – You should be comfortable presenting results to internal team members and management at various levels
  • Search engines, web analytics and business research tools acumen
  • Familiarity with CRM programs
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
  • Strong analytical and critical thinking
  • BS degree in Statistics, Computer Science, Marketing, or related field

What We Offer

  • A very attractive, performance-based, remuneration with benefits including PTO, family leave and health insurance
  • Opportunity to take part in one of West Africa’s most exciting entrepreneurial projects that has a strong commitment to outstanding customer service and environmental sustainability
  • The opportunity to work closely with a young, international, tech-driven team of renewable energy enthusiasts

Apply Here